SAY727 is created for the modern muse who craves sensuality with attitude. Our pieces are made to seduce, flirt, and empower—celebrating every curve without apology.

In every collection, you’ll find our playful take on iconic styles: cut-out bra sets, sheer bodysuits, flirty roleplay looks, and bold statement pieces. Designed in Shanghai and brought to life through global craftsmanship, each piece is made to move with you, tease with you, and speak for you.